2024.04.11 Hyundai Motor Company

IONIQ 5 robotaxi pushes the boundaries of mobility with advanced autonomous driving technology

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Hyundai Motor Group has released a campaign video showing its IONIQ 5 robotaxi taking a driver’s license test. The IONIQ 5 robotaxi’s driving test demonstrates its superior autonomous driving technology.

So, how good are the driving skills of the IONIQ 5 robotaxi? Hyundai Motor Company recently released a campaign video, “Hyundai passes the driver’s license test” , showing the IONIQ 5 robotaxi taking and passing a driver’s license test. The campaign video follows the IONIQ 5 robotaxi as it takes the driving test in the heart of Las Vegas, U.S. It also tells the inspiring story of a visually impaired person with limited mobility and how the IONIQ 5 robotaxi pushes the boundaries of mobility. Let’s take a closer look at the campaign video for the IONIQ 5 robotaxi, which showcases Hyundai’s innovative autonomous driving technology.

IONIQ 5 robotaxi takes a driver’s license test using sophisticated autonomous driving technology

The campaign video highlights the freedom of mobility experienced by Pearl Outlaw, who is visually impaired

The campaign video begins with an interview with Pearl Outlaw who is visually impaired. Before her disability, she led a very active life, riding horses and such. However, her life changed drastically when she gets Retinitis Pigmentosa, which hinders her from obtaining a driver’s license , and now she says that simply getting from one place to another is a challenge for her. She had high hopes for the IONIQ 5 robotaxi, a self-driving vehicle, to make transportation more convenient. Basically, the IONIQ 5 robotaxi could become her eyes and feet.

Many Americans still don’t trust autonomous cars

The next scene discusses the current state of restricted mobility rights in the United States. According to the U.S. Department of Transportation, more than 5 million people are unable to drive due to mental illness or disability. However, 73% of Americans say that they still don’t trust autonomous cars. So, Hyundai embarked on a new challenge to alleviate this lack of trust. The IONIQ 5 robotaxi became the first autonomous car in the world to take a driver’s license test.

The IONIQ 5 robotaxi taking the driver’s license test, and an experienced driving examiner, Kandice Jones

The IONIQ 5 robotaxi, all-electric vehicle from Hyundai Motor Company taking the driving test, is equipped with Level 4 autonomous driving technology, jointly developed by Hyundai and Motional, a global autonomous technology leader. Prior to this test, we test drove this vehicle for approximately 2.35 million miles in Las Vegas and it drove over 810,000 miles on its own. However, the driving examiner was no pushover. In her 25 years as an examiner, Kandice Jones had overseen 31,500 driver’s license tests with a pass rate of just 16%. During an interview with her, she was asked if she thought the IONIQ 5 robotaxi would be able to pass the driver’s license test, to which she replied that she wasn’t sure.

The IONIQ 5 robotaxi took its driver’s license test on the busy Las Vegas Strip

Amid much anticipation and tension, the license test of the IONIQ 5 robotaxi finally began. It was conducted in the heart of downtown Las Vegas, and was much like a typical driver’s test. The examiner sat in the passenger seat of the IONIQ 5 robotaxi and closely monitored the driving process. She evaluated the vehicle’s driving thoroughly, covering a wide range of situations experienced on real-world roads including minding speed limits on the road, using turn signals on time and changing lanes smoothly, avoiding road construction, turning and stopping properly at signals, and reacting quickly to unexpected situations. 

The IONIQ 5 robotaxi has physical buttons in the back seat area, making them accessible to everyone

Finally, the driver’s license test for the IONIQ 5 robotaxi was over, and it achieved perfect results. The IONIQ 5 robotaxi passed all evaluation criteria with flying colors, and the examiner who evaluated the driving of the robotaxi commented that she was very impressed. The video then cuts to Pearl being driven in the IONIQ 5 robotaxi. The back seats of the IONIQ 5 robotaxi have an automated onboarding process, making them accessible to the visually impaired. Once Pearl got settled in the vehicle and pressed the start button, the IONIQ 5 robotaxi took off on its own, leaving the city behind.

The IONIQ 5 robotaxi is the first vehicle to complete a process similar to a driver’s license test for people who can’t get a driver’s license.

The IONIQ 5 robotaxi arrived at a horse ranch. With the IONIQ 5 robotaxi, Pearl, who had been dealing with mobility issues for so long, was able to reconnect with the horses she had missed so much. The IONIQ 5 robotaxi’s driving test success lends credence to Hyundai’s superior autonomous driving technology. Finally, the campaign video concluded with a touching moment of freedom of mobility for all.

Las Vegas is the city chosen by Hyundai and Motional to maximize the autonomous driving capabilities of the driverless IONIQ 5 robotaxis. This is because Las Vegas is one of the most heavily traveled cities in the U.S., which means there are a lot of unexpected road hazards. Las Vegas, a major tourist city in the U.S., is a great place to test technology maturity through a variety of variables, such as dazzling attractions, uniquely shaped vehicles, and street performances. To highlight the autonomous driving technology refined on the complex streets of Las Vegas, Hyundai also screened a digital out-of-home (DOOH) ad featuring humorous situations in Las Vegas from the IONIQ 5 robotaxi’s perspective. During the 2024 Consumer Electronics Show (CES), known as the world’s largest technology trade show, the ads shown on the streets of the Las Vegas Main Strip playfully showcased the IONIQ 5 robotaxi training in a variety of extreme situations.

The IONIQ 5 robotaxi’s reliable AI-powered autonomous driving technology

As can be seen in the video, the IONIQ 5 robotaxi is a driverless car with Level 4 autonomous driving technology according to the Society of Automotive Engineers (SAE) standards. Hyundai and Motional continue to advance autonomous driving technology by inspecting IONIQ 5 robotaxi services in Las Vegas. In fact, countless tests are being conducted based on unpredictable scenarios that happen on real roads, even taking into account weather conditions and the unpredictable behavior of pedestrians.

IONIQ 5 robotaxi has a suite of sensors, including LiDAR, radar, and cameras, to detect the vehicle’s surroundings and road conditions

The key to implementing sophisticated autonomous driving technology is autonomous sensors. The IONIQ 5 robotaxi is equipped with more than 30 autonomous sensors, including LiDAR, radar, and cameras, to completely detect the vehicle’s surroundings. These three types of sensors perform different roles based on their functions and characteristics. LiDAR measures distance, radar detects objects in any weather condition, and cameras differentiate between objects. These different types of sensors complement each other to provide a more sophisticated view of the vehicle’s surroundings and road conditions.


The IONIQ 5 robotaxi enables safer autonomous driving with a redundancy system. Redundancy is the concept of designing safety-critical control systems with multiple layers of redundant circuits to respond to possible risks. This system is designed to work comprehensively with the brakes, steering, vehicle communications, and powertrain to ensure that the IONIQ 5 robotaxi can safely navigate to its destination. What’s more, Remote Vehicle Assistance (RVA) remotely connects with the IONIQ 5 robotaxi’s autonomous driving system when it runs into construction sites or accidents to guide the vehicle on a new route.

The IONIQ 5 robotaxi brings the era of autonomous driving of our dreams closer to reality

IONIQ 5 robotaxis being produced at the Hyundai Motor Group Innovation Center Singapore (HMGICS)

Hyundai opened the Hyundai Motor Group Innovation Center Singapore (HMGICS) in the Jurong Innovation District of western Singapore last year, setting the stage for the production of the IONIQ 5 robotaxi. HMGICS began operations early last year as a testbed for Hyundai to research and demonstrate human-centered future mobility, and is currently producing autonomous IONIQ 5 robotaxis.

Hyundai successfully showcased the superior safety of the IONIQ 5 robotaxi technology with this campaign video. What’s more, the touching story of the transportation-disadvantaged enjoying freedom of mobility highlights Hyundai’s “Progress for Humanity” vision. The campaign video vividly conveys the benefits that the era of autonomous driving can bring – the self-driving IONIQ 5 robotaxi’s outstanding performance at its driver’s license test and the freedom of mobility enjoyable by everyone.

HMG Journal Operation Team

group@hyundai.com

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