An Archer's Journey: From wood to gold | Hyundai Motor Group X BBC

How has Korean archery achieved international prominence? For the past forty years, Hyundai Motor Group has always been there. And it's a story of support, dedication, and success. As a dedicated archery fan and sponsor, we continue to foster the sport through global partnerships and projects. It's our way of inciting everyone to pick up a bow and give the sport a shot. Meet South Korea's first World Archery champion Jin-ho Kim, introducing Hyundai Motor Group and archers' journey in a mini-documentary made with @bbcstoryworks. #HyundaiMotorGroup #BBC #Archery #Archerylegends #KoreaArcheryAssociation #KimJinho #WorldArchery