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Sports Sponsorship

Hyundai Motor Group shares the value of challenges
and the joy of harmony by sponsoring diverse sporting events
that people around the world can enjoy together.

Archery

The leader of world archery, the driving force of legendary Korean Archery

_____ _____
  • Sponsor of Korea Archery Association
    Hyundai Motor Group has been supporting the Korea Archery Association since 1985, and fosters the athletic performance of players through sports science, which was introduced for the first time on Korean sports teams and supports the Korea Archery Association with world class equipment.
  • Sponsor of Archery Team Operation And International Archery World Cup
    The women’s archery team of Hyundai Mobis and the men’s archery team of Hyundai Steel are virtually world-class teams, and play a crucial role in the development of Korean archery. Meanwhile, Hyundai Motor Company is the title sponsor of the Archery World Cup organized by the World Archery Federation, which has a membership of some 150 countries.

Football

The whole world becomes one with football

_____ _____ _____
  • Official Sponsor of the FIFA World Cup
    The Hyundai Motor Group has been supporting football through the FIFA and UEFA since 1999. Hyundai Motor Company became the official sponsor for the 2002
    Korea-Japan World Cup and 2006 Germany World Cup.
    Since the 2010 South Africa World Cup, Hyundai Motor Company and Kia Motors have been the joint sponsors of
    the world’s premier Footballing event. Both companies will serve as the official sponsor for the 2022 Qatar World Cup.
  • Communicating globally through Football
    In 2018, Hyundai Motor Company held the “Be There With Hyundai” campaign, an open contest for all Football fans around the world to find the best supporting chant for each of the 32 national Football teams at the 2018 Russia World Cup.
    Meanwhile, Kia Motors hosted test drive events for each country. The “Kia Lucky Drive to Russia” campaign invited 60 winners to Russia and created an opportunity for Football fans from around the world to come together as one through Football.
  • Sponsorship deals with major global Football competitions
    Kia Motors will sponsor the UEFA Europa League as its official
    car sponsor until 2021. Moreover, Hyundai continues to serve as
    the official sponsor of the Korean senior national Football team, the Korea Football Association. It supports the men’s national Football team, Olympic Football team, national youth Football team, and the women’s national Football team to help Korea reach greater heights in the world of Football.

Motor Sports

Cornerstone for the development of Korean Motor Sports

_____ _____ _____
  • Globally recognized success of the World Rally Team
    Since 2014, Hyundai Motor Company has been promoting its high performance automotive technologies to the world through participation in the WRC, a forum of intense competition among the world’s automakers. More specifically, Hyundai has taken part in the competition every year since 2014 to test the driving performance and durability of its in-house developed high-performance vehicles and to help promote motorsports. Most notably, the company has come in at 2nd place overall in the constructor's championship and driver’s championship for three consecutive years from 2016 to 2018.
  • Participating in the WTCR, a global top-tier
    touring car competition
    In 2017, Hyundai Motor Company showcased the “i30 N TCR,” a circuit racer for the consumer market developed based on the i30 N which was the company’s very first product from its
    high-performance “N” division. Prior to its launch, In 2018, the impressive and stunning racing car driving performance and technology was on full display for motorsports fans around the world at the WTCR a top-tier touring car competition in the world.
  • Sponsorship deals for motorsports
    As an automobile company, the Hyundai Motor Group is working extremely hard to develop motorsports in Korea. Currently, Hyundai Motor Company hosts the “Hyundai
    Avante Cup Series,” the largest one-make race in Korea, and
    it also owns the “Hyundai Driving Academy” which teaches the fundamentals and joy of driving to the general public.

Tennis

Grand Slam with the world

  • Official Sponsor of Australian Open Tennis
    Kia Motors has been a long-time sponsor of the Australian Open, one of the world’ s four major tennis tournaments, and has Rafael Nadal, one of the top male tennis players in the world, as global brand ambassador.

Others

Contributes to development of world sports and culture

_____ _____ _____
  • Sponsorship deals for various other sports
    The Hyundai Motor Group reaches out to sports fans and local communities in various countries through sponsorship deals
    in a wide spectrum of sporting genres. In particular, Hyundai has been a sponsor for the US PGA since 2011 and the official car sponsor of the NFL in the United States since 2015. Meanwhile, the Genesis brand has become a sponsor of the
    US PGA Tour “Genesis Open” since 2017, and Kia Motors currently sponsors the NBA in the United States.
  • Sponsorship deals for various other sports
    The Hyundai Motor Group reaches out to sports fans and local communities in various countries through sponsorship deals
    in a wide spectrum of sporting genres. In particular, Hyundai has been a sponsor for the US PGA since 2011 and the official car sponsor of the NFL in the United States since 2015. Meanwhile, the Genesis brand has become a sponsor of the
    US PGA Tour “Genesis Open” since 2017, and Kia Motors currently sponsors the NBA in the United States.
  • Sponsorship deals for various other sports
    The Hyundai Motor Group reaches out to sports fans and local communities in various countries through sponsorship deals
    in a wide spectrum of sporting genres. In particular, Hyundai has been a sponsor for the US PGA since 2011 and the official car sponsor of the NFL in the United States since 2015. Meanwhile, the Genesis brand has become a sponsor of the
    US PGA Tour “Genesis Open” since 2017, and Kia Motors currently sponsors the NBA in the United States.

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