본문 내용 바로가기

Hyundai Card

Innovating existing paradigms to present our customers with
a whole new experience unique to Hyundai Card

Hyundai Card

Hyundai Card 소개
Address 3, Uisadang-daero, Yeongdeungpo-gu, Seoul, Korea Website about.hyundaicard.com
Phone 1577-6000 SNS
Business
Area
Credit card services
A simpler way of enjoying your credit card
Hyundai Card has simplified the various complex product structures and focused the benefits for customers
on the mileage points and 'cash back' services, making credit card usage simpler to enjoy. This shift is
already welcomed by many customers. Hyundai Card has established a firm place of its own with positive
recognition from customers, as its customer satisfaction is the highest in various surveys and it has been
selected by customers as the card company that they would most likely recommend to others.

Innovative standard setting institution that changed the finance paradigm
Starting with the ‘Hyundai Card M,’
Hyundai Card has been leading
market trends with its portfolio of
branded cards based on the alphabet, numbers, and three different colors that cater to diverse customer lifestyles. Moreover, the company opened up a second chapter in its business with the launch of a simplified range of products, based on mileage and cashbacks,
and by focusing on the premium
market, bringing change to the complex card industry.

Succeeding in both
innovative marketing and reliable management
Hyundai Card’s powerful competitive
edge comes from not only a
differentiated business model, but its creative marketing strategy such as
Super Match and Super Concert, which invites top class sports stars and
artists, respectively. The company’s differentiated cultural branding such
as Super Talk and the Culture Project
have enriched the local performance
scene, while the company has gone
further to develop these events into established spaces like the Design
Library, Travel Library and Music Library.
Recently, the company opened Vinyl & Plastic, where visitors can enjoy
listening to LPs, and the experimental exhibition space Storage as points
of contact with the public. As a result, various surveys have shown that
customers acknowledge Hyundai Card as the best credit card company,
based on a high level of satisfaction for
its services, being a credit card that customers highly recommend to others
the most.

Moving beyond finance
to digital leadership
Shifting its frame of thinking to fit the digital era, Hyundai Card is exploring new services and business opportunities. While strengthening its existing businesses it has introduced digital services that are practical and convenient, including the lock and limit service on the Digital Hyundai Card, virtual card numbers, and PayShot. In 2017 it launched an artificial
intelligence based chatbot service called ‘Buddy’ that responds to customer inquiries about credit card benefits, card recommendations, financial services and even about the Super Concert, on a real time basis. The company also launched a simplified and integrated login system using blockchain technology. In addition, the company set up a Traffic Monitoring Center to track and control the flow of 75 million online transactions and is the first Korean finance company to open an office in Silicon Valley, seeking endless growth and innovation by moving beyond finance to become a digital leader.

Meet the Hyundai Motor Group News with NEWSROOM

Hyundai Motor Group Newsroom View Related Contents

Home> Affiliates> Finance> Hyundai Card