The Journey of Mobility UX—Past, Present, and Future
A space to explore the past and present of mobility UX while envisioning its future
This curated exhibition showcases the exciting outcomes of UX research, offering a look at how mobility experiences have evolved from the past to today. The exhibition highlights the driver’s five senses one by one, beginning with the first theme: “Vision.”
Explore how user senses and UX development are deeply connected
Discover how human senses shape the evolution of UX.
The UX Archive Zone presents five themed exhibitions, each centered on one of the five senses. The first exhibition highlights “Vision.” Here, users explore how Hyundai Motor Group has advanced visual communication between vehicles and people, and experience the key drivers of that progress - design, technology, and environment. The exhibition also features interactive content, inviting visitors to imagine how visual experiences in future vehicles will evolve and to share their own ideas and insights.
Visual Captivation
Centered on “Vision,” the first sense a driver engages, the exhibition traces how the cluster and center fascia - where the driver’s eyes naturally focus when seated - have evolved over time. The cluster, a vital instrument that conveys driving information, and the center fascia, the central section of the dashboard dividing the cabin from the engine bay, demonstrate the transformation of both function and design.
Immersion and Expansion of Vision
Users can experience advanced technologies that provide a wider, more comfortable field of view facilitating greater intuitiveness and minimal eye movement.
Conversation by Light and Color
From welcome ceremonies to warning lights, users can experience technologies that enable deeper interaction between driver and vehicle through visual elements.
Next-Gen Visual Experiences
Users can share their ideas on how future visual experiences can transform the way we move and live, and leave their own feedback as part of the exhibition.
