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Shaping the software-defined future of SDVs

A space where the future of Software-Defined Vehicles (SDVs) takes shape

The SDV Zone is where people can experience the core technologies applied to Software-Defined Vehicles (SDVs; cars evolving around software) firsthand. Here, visitors can explore the architecture of SDVs that streamline vehicle systems by decoupling hardware and software, interact with vehicles powered by SDV technologies, and even try their hands at Human-Machine Interface (HMI) testing themselves.

Explore how SDVs are evolving from vehicles to software-driven platforms

Explore how SDVs are evolving from mechanically-driven models into software-driven platforms.

The SDV Zone features two interactive areas.

SDV Testbed

The SDV Testbed program lets participants step into a test vehicle and experience its software-driven features firsthand. Join the program to see how SDV technology is evolving and become part of the journey.

Introduction to SDV test vehicles
Vehicle control in collaboration with participating users
Experience technologies in a test vehicle

Feature Concept Buck

This content offers a hands-on experience of the HMI (Human-Machine Interface) validation process. Through a variety of scenario-based activities, participants can experience SDV features and take part in validating vehicle convenience and user experience (UX). They can also test how the same features are used across two different display sizes.

UX Feature Validation
17-inch Display
24-inch Display