Where Ideas Become Experiences
A space where ideas become experiences
The UX Test Zone is designed to help visitors understand and engage with the mobility UX research process. They can explore a variety of real-life scenarios involving actual UX validation and see firsthand how Hyundai Motor Group crafts, tests, and evolves its user experiences.
Explore how researchers develop UX concepts for future vehicles
Experience first-hand how researchers develop UX concepts for vehicles.
The UX Test Zone is divided into three interactive areas.
UX Insight
The UX Insight program helps users explore the entire UX research process, including UX concept development and strategy formulation for new vehicle development. They can understand the UX development process and witness firsthand the study and validation of UX elements such as vehicle doors and seats. Interactive content displayed on large tabletop media screens offers more engaging and immersive experiences.
UX Concept
The UX Concept program offers users hands-on experience of prototypes developed during the UX Insight phase. Inside a test buck, users can explore various UX concepts such as the vehicle’s interior layout, seats and storage functions, and movable consoles. Additionally, virtual reality technology helps provide users with a more vivid and immersive virtual experience.
UX Validation
The UX Validation program provides a hands-on experience of UX research in advanced driving scenarios. Participants board a Validation Buck - a full-scale simulation model replicating the interior of a real vehicle with operational interfaces - to engage in simulations reflecting various driving conditions. Real-time visualizations appear on a large LED wall, allowing both vehicle occupants and surrounding visitors to vividly observe the UX testing and validation process.
