

2024.06.28 Hyundai Motor Company
Are you considering purchasing your first electric vehicle? The information on electric vehicle trims, key features, and still unfamiliar performance and specifications might seem overwhelming. But there's no need to worry anymore.
The IONIQ 6 is Hyundai's flagship electrified sedan. It's gaining attention with its robust driving performance based on Hyundai's dedicated electric vehicle platform, E-GMP, and its sleek design inspired by the Electrified Streamliner. The impressive numbers associated with the IONIQ 6 are sure to amaze. With a driving range of 524 km per charge (Long Range 2WD, 18-inch wheels), a drag coefficient of 0.21Cd, and an efficiency of 6.2 km/kWh (Standard 2WD, 18-inch wheels), the IONIQ 6's outstanding performance is drawing significant attention.
Of course, numbers don't tell the whole story. Still, the IONIQ 6 won three awards at the 2023 World Car Awards: World Car of the Year, World Electric Vehicle of the Year, and World Car Design of the Year. These accolades confirm its innovative market appeal. Considering the global recognition of the IONIQ 6, why not choose it as your first electric car? With the IONIQ 6, you'll experience a new freedom of movement.
What configurations do IONIQ 6 customers prefer? Looking at the trim models and option selections reveals the most popular features. The Long Range 20-inch Wheel Prestige trim is the most chosen, accounting for 28.4% of sales. This is followed by the Long Range 18-inch Wheel Prestige at 22.5%, the Long Range 18-inch Wheel Exclusive at 20.5%, the Long Range 18-inch Wheel Exclusive+ at 18.4%, and the Long Range 20-inch Wheel Exclusive+ at 5.9%.
When excluding wheel specifications, the trim-specific sales ratios become clearer: the top trim, Prestige, was the most popular at 50.9%, followed by Exclusive+ at 24.3%, Exclusive at 23.9%, and e-Lite at 0.9%.
Regarding optional features, the HTRAC (dual motor) is noteworthy. HTRAC is available on all trims of the IONIQ 6, adding a front motor for all-wheel drive and significantly increasing the output to 239 kW. Over the past year, single-motor (2WD) models accounted for 66.5% of sales, while HTRAC (AWD) models made up 33.5%. The single-motor model, with its relatively lower output but better efficiency, was more popular. The Long Range model, which offers a greater driving range, was overwhelmingly favored, accounting for 98.3% of sales.
Among various features, the most popular was the built-in cam, chosen by 38.0% of customers, making it a must-have feature that replaces aftermarket black boxes. Other popular options included HTRAC (29.9%), 20-inch wheels & Pirelli tires (27.1%), wide sunroof (23.2%), and digital side mirrors (20.7%). This indicates a strong preference for all-wheel drive and higher output, as well as a demand for new electric vehicle experiences.
Exterior color choices reflect customer preferences, with Serenity White Pearl being the most popular at 46.6%, followed by Nocturne Gray Metallic at 17.8%, Abyss Black Pearl at 16.5%, Gravity Gold Matte at 6.1%, Biophilic Blue Pearl at 4.7%, Digital Green Pearl at 3.6%, Transmission Blue Pearl at 3.0%, and others at 1.7%. The standout favorite was Serenity White Pearl, likely due to its clean image and sharp contrast with black details.
Interior color choices highlighted a preference for the classic sedan atmosphere with black being the most chosen. Black monotone led with 46.2%, followed by Dark Grey/Light Grey two-tone at 30%, Black/Brown two-tone at 19%, and Dark Green/Light Grey two-tone at 4.8%. This shows a strong preference for the futuristic interior of the IONIQ 6 with bright and cheerful color combinations.
Using the survey results as a reference, let's customize your own IONIQ 6. First, let's look at the trim information and features. The IONIQ 6 stands out for its rich standard features. The basic trim, Exclusive, and all other trims come with a unified display, LED headlamps and taillamps, dual full-auto air conditioning, and intelligent safety technology as standard. Such a comprehensive package is rarely seen outside of luxury brands like Genesis, highlighting the unique appeal of the IONIQ 6.
In addition, the IONIQ 6 is equipped with a variety of convenience features, including first-row heated/ventilated seats, a smart power trunk, a leather steering wheel with heated and interactive pixel lights, and double-laminated soundproof glass (windshield, first/second-row doors). Adding necessary options allows for a very reasonable completion of the IONIQ 6.
If you want to enjoy even more value, there's the Exclusive Plus trim. This trim is characterized by more advanced intelligent safety technologies. It includes forward collision-avoidance assist, which reacts to crossing vehicles or oncoming traffic during overtaking, and features like Highway Driving Assist 2 and Rear Cross-Traffic Collision-Avoidance Assist. Moreover, the Exclusive Plus trim stands out with its refined exterior and interior enhancements. The exterior features black high-gloss additions to the door frames and beltline moldings. Inside, the dual-color ambient mood lighting enhances the luxurious feel unique to the IONIQ 6, allowing you to fully enjoy its sophisticated ambiance.
The IONIQ 6 Prestige trim is the top-tier model, perfectly blending subtle exterior and interior refinements with advanced convenience features. As evidenced by the trim sales ratio, it is also the most popular trim model. The Prestige comes equipped with full LED projection-type headlamps and intelligent headlamps (IFS) that actively control the high beams, providing the benefits of advanced lighting technology. Additionally, it includes intelligent safety technologies like a blind-spot monitor, surround view monitor, and Remote Smart Parking Assist 2, ensuring a safer and more convenient driving experience. Furthermore, the Prestige trim offers a range of convenience features, including a BOSE premium sound system and a head-up display. These enhancements contribute to a comprehensive and luxurious driving experience. If you want to fully enjoy what the IONIQ 6 has to offer, the Prestige trim is undoubtedly a choice you won't regret.
If you are looking for a more unique version of the IONIQ 6, then the "IONIQ 6 Black Edition" is worth your attention. The Black Edition enhances the IONIQ 6 with various black exterior design highlights, adding an element of elegance. Black accents are applied to numerous parts of the IONIQ 6's body. Black molding is added to the lower front and rear bumpers, and black high-gloss side sill molding, side mirror covers, and a black matte H emblem enhance the refined details. These subtle yet stylish black color points complement the sleek design of the IONIQ 6, giving it a distinctive appeal.
When purchasing a Hyundai electric vehicle, you can enjoy exclusive benefits provided by Hyundai's 'EV Every Care'. When you buy an IONIQ 6, you can take advantage of the various perks offered by 'EV Every Care'. This comprehensive care program ensures that customers can purchase Hyundai electric vehicles with confidence and enjoy a satisfying EV life. The program supports customers who purchase the IONIQ 5 (including the N model), IONIQ 6, or Kona Electric and provides significant benefits tailored to the different stages of the EV lifecycle, such as charging cost support, residual value guarantee for used cars, and new car replacement support.
The first benefit is EV charging cost support. Hyundai reduces the burden of charging costs for customers by providing 1.6 million KRW worth of charging credits or supporting the installation of a home charger. The second benefit is the residual value guarantee for used cars. If a customer sells their IONIQ 5, IONIQ 6, or Kona Electric (owned for less than three years) and exchanges it for another Hyundai vehicle, Hyundai guarantees up to 55% of the original purchase price. The last benefit is new car replacement support. If a total loss accident occurs within one year of the EV's delivery, Hyundai covers the vehicle loss cost and the registration fee for a new vehicle. In summary, purchasing a Hyundai electric vehicle ensures you can always enjoy peace of mind and a worry-free EV experience.
As we have seen so far, the IONIQ 6 offers a well-rounded lineup of trims, catering to various customer needs and providing diverse value propositions. From the Exclusive trim, which lowers the entry barrier for electric vehicle purchases with attractive standard features, to the Prestige trim, which offers an innovative electric vehicle experience with advanced technology, the IONIQ 6's diverse trim configurations encourage a fulfilling EV lifestyle for its customers. We hope you enjoy a delightful electric vehicle experience with the IONIQ 6.
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