- June 2026 global sales totaled 295,720 units, up 9.5% Y/y
- Korea sales totaled 54,508 units, up 18.5% Y/y
- Korea EV sales reached 72,078 units in 1H, marking the highest first-half performance on record
(SEOUL) July 1, 2026 – Kia Corporation today announced total global sales of 295,720 units in June 2026, a 9.5 percent increase year-over-year.
The strong global sales performance was driven by robust sales of the Kia Sportage and Seltos SUVs. The Sportage recorded global sales of 54,058 units, while the Seltos sold 35,007 units. The K4 sedan also contributed to Kia’s June performance, with sales of 22,373 units.
Sales outside of Korea
Outside Korea, Kia recorded sales of 240,259 units, up 7.6 percent compared with the same period in 2025.
The Sportage SUV led the brand’s momentum outside Korea with 47,882 units sold. It was followed by the Seltos SUV, which sold 28,322 units, and the K4 sedan, which recorded sales of 22,373 units.
1H Sales
Kia achieved its highest-ever first-half sales performance since beginning automobile sales in 1962.
In the first half of the year, Kia sold a total of 1,630,988 units, including 295,779 units in Korea, 1,332,473 units outside Korea and 2,736 units in special purpose vehicles (SPV).
The previous first-half sales record was set in 2025, when Kia sold a total of 1,587,536 units, comprising 276,423 units in Korea, 1,309,016 units outside Korea and 2,097 units in SPVs.
In the global market for the first half of 2026, the Sportage was the best-selling model with 303,203 units sold, followed by the Seltos with 177,148 units and the Sorento with 125,283 units.
Korea sales
In Korea, Kia sold 54,508 units in June, an 18.5 percent increase compared with the same period last year.
The Sorento SUV led the company’s passenger vehicle sales in its home market, recording 8,561 units. This was followed by the Seltos SUV with 6,685 units and the Carnival MPV with 6,267 units.
Kia recorded its highest-ever first-half performance in the Korean electric vehicle (EV) market, selling 72,078 units from January to June this year.
This more than doubles the previous first-half record of 28,706 units set in 2025 and has already surpassed the annual EV sales total of 60,820 units recorded in 2025.
By model, the EV3 led Korean sales with 18,431 units, followed by the EV5 with 15,965 units and the PV5 with 15,000 units.
Driven by strong Korean and global demand for electrified vehicles, Kia has sustained year-over-year global sales growth for four consecutive months. The company expects to build on this momentum in the second half through tailored market strategies, driven by a full EV lineup and hybrid SUVs.
Kia global sales – June 2026
| Subject | June -26 | June -25 | YoY change | May -26 | MoM change | 2026 YTD (June) | 2025 YTD (June) | YTD charge |
|---|---|---|---|---|---|---|---|---|
| Korea sales | 54,508 | 46,003 | 18.5% | 44,713 | 21.9% | 295,779 | 276,423 | 7.0% |
| Overseas sales | 240,259 | 223,377 | 7.6% | 233,335 | 3.0% | 1,332,473 | 1,309,016 | 1.8% |
| SPV sales | 953 | 647 | 47.3% | 221 | 331.2% | 2,736 | 2,097 | 30.5% |
| Total Sales | 295,720 | 270,027 | 9.5% | 278,269 | 6.3% | 1,630,988 | 1,587,536 | 2.7% |
