Kia Marks Global FIFA World Cup 2026™ Milestone with Official Vehicle Handover

SEOUL / LOS ANGELES, May 19, 2026 – Kia and FIFA marked a key milestone in their global partnership with an official vehicle handover held at Los Angeles Stadium. The event reflects Kia’s role as the Official Mobility Partner of the FIFA World Cup 2026™, set to take place in the United States, Canada and Mexico from June 11 to July 19.

For the FIFA World Cup 2026™, Kia will deploy 660 vehicles from its award‑winning product lineup. The vehicles will be drawn from various Kia models — Telluride, Sportage, Carnival, Sorento, K4, K4 Hatchback, Niro and Sonet — and will support a wide range of tournament operations across host markets, showcasing the brand’s innovation and versatility to a global audience.

“Kia is honored to support the FIFA World Cup 2026™ as the Official Mobility Partner. This vehicle handover marks a significant milestone in our global partnership with FIFA and reflects Kia’s commitment to delivering innovative and sustainable mobility solutions on the world stage. We look forward to contributing to creating a seamless and memorable tournament experience for all participants and fans worldwide.” — Ho Sung Song, President and CEO of Kia Corporation. 

The collaboration reflects Kia’s brand philosophy of enabling meaningful movement by connecting people with inspiring experiences through mobility. Beyond the tournament itself, the partnership extends to fans and communities through additional activations, including the launch of Kia’s exclusive FIFA World Cup 2026™ Display Themes and the hosting of young players from around the world for the Kia OMBC Cup 2026™.

Kia has been an official partner of FIFA, the global football (soccer) governing body, since 2007. As FIFA’s official mobility partner, Kia will provide transportation, autonomous driving technologies and future mobility services at FIFA’s global events and tournaments until 2030.