Front view of KIA K5 Front view of KIA K5

2024.08.21 Kia 분량4min

The new K5: The Secret to Striking Appeal

The newest K5 undeniably captures attention amidst the myriad of cars on the road. We take a closer look at the unique style and distinctive design appeal of this Kia.

The Kia K5 has always been a trailblazer since its first appearance. Introduced under Kia’s ‘Design Management’ strategy in the 2000s, the first-generation K5 boldly broke away from the conservative norms of sedans, captivating many with its sleek, sporty style. The K5 has continually evolved, consistently pushing the boundaries of innovation and becoming a cornerstone of Kia’s identity. Starting with the Tiger Nose grille and evolving into the Tiger Face, the K5 has embraced and enhanced Kia's distinctive legacy, emerging as a symbol of excellence.

Transformed into the Product Enhancement model of the third-generation K5, ‘The new K5’ stands at the peak of Kia's design evolution. While it showcases noticeable changes with new design features and bold styling, the sharp and sporty vibe that the K5 has always upheld remains intact. Additionally, its more mature styling has further deepened Kia's identity.


Front view of KIA K5

The K5 design incorporates the 'Power to Progress' principle from Kia's 'Opposites United' design philosophy. This enables the K5 to preserve its distinctive and dynamic sedan style while projecting a more streamlined and energetic image. Notably, the front of the K5 features dramatic changes. The carefully sculpted bumper, combined with the integration of the grille and headlamps across the full front, forming the Tiger Face, creates a striking impression.

Headlamp of KIA K5

The main attraction is undoubtedly the headlamp design, completed with the 'Star Map Signature Lighting.' This unique design element from Kia creates a simple yet powerful image. The flow of light through lines and the convergence at a single point create a dynamic and sharp appearance. It also perfectly harmonizes with the jewel-like headlamps. The deeply embedded headlamps and the surrounding three-dimensional structure of the daytime running lights reflect a high degree of design excellence.

Rear-side view of KIA K5

The refined silhouette of the K5's side profile surpasses the boundaries of a typical sedan. The prominent shoulder line, the side character line softly traversing the body, and the C-pillar gently extending to the trunk lid all evoke the image of a sharp coupe. A standout feature is the chrome line that runs along the window line to the rear glass, a design element unique to the K5. This extended line accentuates the streamlined proportions, capturing the viewer's attention at a glance.

Rear view of KIA K5

The rear end of a car is the most observed part, prompting car brands to invest significant effort into its design. Kia has also incorporated innovative design changes into the rear of the K5. The Star Map Signature Lighting is a prime example, showcasing its impact at the rear as well. The horizontal light strip extending from the center of the trunk dramatically bends vertically at the edges, adding visual tension. This light strip, outlining the body, makes the car appear wider and more three-dimensional.

Interior of KIA K5

Contrary to its bold exterior styling, the interior welcomes the driver with a modern sense of design. The stable horizontal layout and well-organized cockpit promise a comfortable and convenient driving experience. This driver-focused cockpit clearly reveals the interior goals of the K5. Although packed with advanced features, the cockpit is intelligently arranged to be intuitive and easy for anyone to use.


Panoramic Curved Display of KIA K5

Behind the steering wheel, the wide panoramic curved display aids in driver immersion. The simple and refined design of the curved display complements the horizontal layout of the interior, creating a cutting-edge ambiance. Comprising a 12.3-inch cluster and a 12.3-inch AVN, the display smartly integrates various functions, including driving information. Kia's next-generation infotainment system, ccNC, is also a notable feature of the New K5, allowing for convenient control of numerous functions

Shift by wire Controller

Running between the driver and passenger seats, the center console serves as a sort of partition, offering each occupant their own independent space. This layout aligns with the typical owner-driven design, emphasizing the convenience of front-row passengers. The console is densely packed with various convenience features, including a wireless smartphone charging system and storage spaces. The SBW (Shift By Wire) electronic shift dial, unique to the latest Kia models, stands out among them.

Door trim of KIA K5

Dominated by the panoramic curved display, the interior exudes a high-tech atmosphere. However, a closer look at the detailed design and materials reveals a higher level of satisfaction. The seamless transition from the dashboard to the door trim, meticulously finished with synthetic leather, reflects Kia's careful consideration for their customers. The KRELL premium audio system delivers rich sounds that harmonize beautifully with the K5's ambiance.

Front-side view of KIA K5

The arrival of the K5 has completely transformed the image of the domestic midsize sedan. Once merely a safe choice, this category has evolved into vehicles that express individuality through attractive designs and fully embrace advanced technology. Among your many options, consider the K5 for its heart-pounding design and exceptional flair. With its fresh appeal, the K5 promises to revolutionize our driving experience.


Words: Kim Jang-won 

Photography: Choi Min-seok

Videography: Lim Woo-jin, Nam Do-yeon